from n.y.c. to n.s.
I’ve served brands both agency-side and in-house, building social followings, directing 360 campaigns, and honing brand voice for Fortune 500 companies and category leaders in the US and Canada.
With the majority of my experience sitting in the fitness, wellness and CPG categories, my passion is to help small businesses get noticed, achieve growth, and be a bridge that connects communities both face-to-face and online.
My background is in copywriting, criticism and creative writing.
Since relocating to Nova Scotia from New York City, I’ve worked as a freelance creative director both independently, and alongside branding and marketing agencies.
Previously, I was head of copy at Peloton, where I developed the brand voice, led messaging across all our marketing channels, and had the opportunity to own creative direction for multiple major campaigns.
Prior to Peloton, I was a creative director at VaynerMedia, where I managed a
12-person team of ACDs, designers and copywriters, working on social, digital and print for clients including Quaker, Lay’s, Starbucks, SAP and Dove Men+Care.
I began my marketing career as a copywriter at 360i, also in NYC, before joining Vayner as a senior copywriter.
And before falling in love with marketing, I fell in love with music and literature, writing criticism for publications including The San Francisco Chronicle, Pitchfork, The Economist and NPR.
I’ve published fiction and poetry in literary magazines including The Southampton Review, The Oddville Press, pioneertown, Abe’s Penny and Lungfull! Magazine.
I hold a BA in English and art history from Wesleyan University in Middletown, Connecticut.
never lost for words
creative direction
copy direction
brand identity
brand voice
creative team management
copywriting
long-form copywriting
cultural criticism
fiction
third-culture kid
I was raised in the States, the United Kingdom, Cyprus and Canada. Living abroad and studying at international schools left an indelible mark on how I see the world. It’s a perspective that’s taught me to create and to lead with curiosity, open-mindedness and big-picture thinking.
forged in fitness
I’m a longtime competitive runner with a deep love of trail running and the strong communities it builds.
Living and breathing endurance sport for the past 25 years also means immersing myself in the culture as a participant and spectator. I obsess over the latest shoes, apparel, equipment and wearable tech. But more important, I’m an ardent fan and supporter of the podcasters, commentators, race organizers, nonprofits—and meme accounts—that keep us runners connected and motivated.
My dream is to work with more businesses and brands in the endurance fitness space, whether it be a local running store, a run club, a race organizer or an emerging brand.