the gold standard

Ferrero Rocher came to my team at VaynerMedia NY to develop a fresh voice, look & feel, social style guide and always-on creative ideas for Facebook. As the senior copywriter–and eventually ACD–on the account, I helped develop the social voice of the brand, concept multiple streams of content, and come up new creative executions for their annual holiday sweepstakes campaign, “25 Days Wrapped in Gold.”

Our social content was developed to complement the interests of our female target, including fashion, DIY and entertaining (as well as plenty of mouthwatering product shots). This creative refresh led to a consistent increase in engagement across the brand’s social content—from an already avid fanbase. The content was then adopted for use in several of Ferrero Rocher’s global markets.