zero calories

(but not zero fun)

We wanted to show a new VaynerMedia NY client, Vlasic Pickles, the power of social video to drive sales. We proposed a paid Facebook video test targeted at shoppers in Ohio, a key market for the brand. The idea: an unscripted, mockumentary-style video that hilariously informed consumers of a little-known fact about Vlasic Pickles: they're zero calories!

The video reached more than 2.27 million unique viewers and exceeded all of our KPIs, receiving universally positive sentiment from viewers who engaged. As one Facebook viewer put it, we made "an actually appealing advertisement."