young but mighty

City Wide’s “Little Experts” campaign, crafted by Nova Scotia-based agency Shortstop in spring of 2022, posited tweens and teens as the clever techies of the family here to find their parents better, more affordable Internet service. To build on the campaign for a fall promotion, I worked alongside my creative director partner to concept billboard ads and a radio spot intended to attract new customers across the Maritimes.

Listen to the radio spot here.