never a dull laundry day

After developing the initial “Lighten the Load” social campaign for Sun Detergent, my team at VaynerMedia NY returned to the brand in 2016 to produce three social videos to lighten the load as never before. Starring our “Sun Studs”—shirtless laundry hamper-toting heroes who first breathed tropical-scented life into the tired laundry category in 2014—the video series brought LOLs and blush emojis to millions of Facebook viewers–and to our clients.