the endless table

In addition to some beautiful, ingredient-forward paid social content we shot for the launch of Breakfast Flats, a breakfast snack Quaker launched in 2016, the client asked us to come up with a splashy launch idea for social.

So we developed an “endless” Instagram tablescape of Breakfast Flats serving suggestions in consultation with a chef and our talented food stylist Jeff Parker. The tablescape comprised 54 total images divided into six distinct themes, with post copy giving fans recipe ingredients and steps. Celebrating the surprising versatility of this new snack option, the launch of Breakfast Flats continued our push to show Quaker as a modern and innovative brand that tantalized viewers with high-quality photography and video.